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Kardashian Collaboration Causes Children’s Place Stock (NASDAQ:PLCE) to Rally

Shares of the Children’s Place (NASDAQ:PLCE) gained over 6% halfway through Thursday’s trading session after partnering with the Kardashians for a holiday promotion.

The collaboration is intended to promote a pajama collection and will include Khloe Kardashian, Dream Kardashian, Kris Jenner, and True Thompson.

Investors have had a tough ride since the stock’s post-pandemic peak back in November when the stock hit a high of $113.50 per share. Currently, the price is hovering around $35 per share.

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