GD Culture Group (NASDAQ:GDC) shares surged nearly 31% at the time of writing following the launch of an interactive live-streaming game on social media platform TikTok by AI Catalysis. GDC, a marketing services provider, operates through Shanghai Highlight Media and AI Catalysis Corp.
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With a presence across more than 155 markets, TikTok presents a lucrative opportunity in the world of interactive applications. GDC recently ventured into live-streaming eCommerce on the social media platform, and now, with interactive gaming, is taking its bold play a notch higher.
The game offers a real-time immersive experience, letting users compete in a two-team mode. Hosts can interact with viewers, and Viewers can also gift virtual tokens to their favorite hosts.
As a next step, AI Catalysis also plans to diversify its game offerings and its anchor personalities. Its Chairman and CEO, Mr. Xiaojian Wang, commented, “The synergy of real-time interaction and gaming engagement hits the sweet spot of today’s digital appetite. Moving forward, our goal is to enhance our impact on TikTok, diversify people’s way of entertainment, and deliver lasting value to our shareholders.”
GDC is focusing on upping its social media presence. After a series of moves, including rebranding initiatives, eCommerce, and now interactive gaming, the company plans to offer comic storytelling experiences on TikTok next.
Despite today’s price gains, GDC shares still remain nearly 54% lower over the past year.
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