Which company websites were the biggest winners and losers in December 2021, in terms of website traffic? Reviewing these statistics can give investors insight into a company’s performance, ahead of its earnings release.
December saw two significant changes in the overall website traffic rankings. Microsoftonline.com (MSFT) lost 16% in website traffic and dropped from the number 9 spot to number 13. On the other hand, pinterest.com (PINS) gained 22% in website traffic and jumped 5 places to number 14.
Out of the 100 top domains, two of the biggest December winners were in the E-Commerce sector, and specifically in Shipping Services. That trend is understandable, considering that December followed November’s Black Friday and Cyber Monday events.
Here are the biggest website traffic gainers for December:
- E-Commerce – UPS.com +26% (UPS); Fedex.com +22% (FDX); and Coupang.com +17% (CPNG)
- Social Networks – Pinterest.com +22% (PINS). This is likely to due to holiday shoppers browsing the site for inspiration.
- Streaming Services and Media – Go.com +22% (DIS); Xfinity.com +15% (CMCSA)
- SaaS – Outbrain.com +16% (OB); Trustpilot.com +15% (GB:TRST)
Of the 100 top domains, the biggest December losers, showing the largest drops in website traffic, were the following:
- SaaS – Instrcture.com -31% (INST), after losing -18% in November; Chegg.com -10% (CHGG), after losing 29% in November
- Financial Services – Coinbase.com -29% (COIN)
- SaaS – Zoom.us -24% (ZM)
- E-Commerce – Aliexpress.com -17% (BABA)
The biggest rank change, up 19 places and into the top 100, was from British reviewing website Trustpilot.com (GB:TRST). Other big changes in rank were seen by Turkish E-Commerce website Hepsiburada.com (HEPS), up 18 places; and Doordash.com (DASH), up 12 places.
Technology stocks have started to lose value, and changes to interest rates and bond buying practices are expected from the Fed. Therefore, 2022 might show sea changes in website traffic patterns. Keep watching this space for next month’s website traffic winners and losers.