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Star Plus Legend Enhances IP Monetization Strategy

Star Plus Legend Enhances IP Monetization Strategy

Star Plus Legend Holdings Limited (HK:6683) has released an update.

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Star Plus Legend Holdings Limited has announced a new framework agreement with JVR Music to enhance the monetization of its ChouChou IP rights. The agreement allows Star Plus to retain up to 80% of the net licensing fees, deemed fair by the company based on market research. The company anticipates significant growth in licensing fees due to global expansion efforts and successful projects.

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