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Celsius Holdings Partners with PepsiCo for Strategic Growth

Story Highlights
  • Celsius Holdings sold 390,000 Series B Preferred Stock shares to PepsiCo for $585 million.
  • PepsiCo becomes exclusive distributor for Celsius, Alani Nu, and Rockstar in Canada.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Celsius Holdings Partners with PepsiCo for Strategic Growth

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An update from Celsius Holdings ( (CELH) ) is now available.

On August 28, 2025, Celsius Holdings entered into a securities purchase agreement with PepsiCo, resulting in the issuance and sale of 390,000 shares of Series B Convertible Preferred Stock to PepsiCo for $585 million. This agreement allows PepsiCo to designate two members to Celsius’s Board of Directors and includes certain rights and restrictions for both parties. The transaction also involved an amended distribution agreement, making PepsiCo the exclusive distributor of Celsius products in Canada and expanding their role to include Alani Nu and Rockstar Energy products. This strategic move is expected to strengthen Celsius’s market position and enhance its distribution capabilities.

The most recent analyst rating on (CELH) stock is a Buy with a $64.00 price target. To see the full list of analyst forecasts on Celsius Holdings stock, see the CELH Stock Forecast page.

Spark’s Take on CELH Stock

According to Spark, TipRanks’ AI Analyst, CELH is a Outperform.

Celsius Holdings’ strong financial performance and positive earnings call sentiment are major strengths, driving the overall score. However, the high valuation and technical indicators suggesting overbought conditions temper the score. The company’s growth trajectory remains promising, but investors should be cautious of potential margin pressures.

To see Spark’s full report on CELH stock, click here.

More about Celsius Holdings

Average Trading Volume: 6,595,921

Technical Sentiment Signal: Buy

Current Market Cap: $15.4B

For detailed information about CELH stock, go to TipRanks’ Stock Analysis page.

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