Robert W. Baird Thinks Harley-Davidson’s Stock is Going to Recover

In a report issued on July 8, Craig Kennison from Robert W. Baird maintained a Buy rating on Harley-Davidson (HOGResearch Report), with a price target of $55.00. The company’s shares closed last Monday at $31.86, close to its 52-week low of $29.80.

According to, Kennison is a 4-star analyst with an average return of 6.6% and a 48.0% success rate. Kennison covers the Consumer Goods sector, focusing on stocks such as MasterCraft Boat Holdings, Camping World Holdings, and Winnebago Industries.

The word on The Street in general, suggests a Moderate Buy analyst consensus rating for Harley-Davidson with a $46.71 average price target, a 45.1% upside from current levels. In a report issued on June 30, BMO Capital also maintained a Buy rating on the stock with a $57.00 price target.

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The company has a one-year high of $46.18 and a one-year low of $29.80. Currently, Harley-Davidson has an average volume of 1.75M.

Based on the recent corporate insider activity of 41 insiders, corporate insider sentiment is positive on the stock. This means that over the past quarter there has been an increase of insiders buying their shares of HOG in relation to earlier this year. Most recently, in May 2022, Norman Thomas Linebarger, a Director at HOG bought 2,642 shares for a total of $85,442.

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Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser and touring motorcycles. It operates through the following segments: Motorcycles & Related Products; and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment comprises of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

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