New Buy Rating for Apple (AAPL), the Technology Giant

In a report released today, Brian White from Monness maintained a Buy rating on Apple (AAPLResearch Report), with a price target of $174.00. The company’s shares closed last Friday at $162.68.

According to, White is a 5-star analyst with an average return of 11.2% and a 59.7% success rate. White covers the Technology sector, focusing on stocks such as Palantir Technologies, Spotify Technology SA, and Alphabet Class A.

Apple has an analyst consensus of Moderate Buy, with a price target consensus of $180.42, an 11.9% upside from current levels. In a report issued on July 20, Canaccord Genuity also maintained a Buy rating on the stock with a $200.00 price target.

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Apple’s market cap is currently $2546.7B and has a P/E ratio of 25.58.

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Apple, Inc. designs, manufactures, and sells smartphones, personal computers, tablets, wearables and accessories. It also offers a range of related services. Its products include iPhone, Mac, iPad, Apple TV, Apple Watch, Beats products, HomePod and AirPods. The services segment is comprised of AppleCare, cloud services, digital content offerings like the App Store and other content services like Apple Arcade, Apple Music, Apple News+, Apple Fitness+ and Apple TV+, payment services such as Apple Card and Apple Pay as well as advertising and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak on April 1, 1976 and is headquartered in Cupertino, CA.

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