E-commerce service provider Etsy (ETSY) will release its fourth-quarter 2021 earnings on February 24.
Etsy is an online marketplace, so the volume of traffic it receives could provide some insight into its top-line earnings numbers. Thus, a higher monthly visit count could mean more buyers and higher gross merchandise sales (GMS) for Etsy.
We used TipRanks’ new Website Traffic tool to investigate Etsy’s monthly user statistics to gain a better understanding of the company’s current situation ahead of the Q4 print.
User Visits
We discovered from the tool that total projected visits to the Etsy website rose in Q4. Notably, the total global visits to etsy.com increased 12.3% sequentially to 1.3 billion in the fourth quarter.
The graph above shows that the popularity of Etsy’s platform continues to rise, thanks to the fast-expanding e-commerce business. The increased monthly visit numbers could indicate higher gross merchandise sales in Q4.
However, on a year-over-year basis, TipRanks’ new website tool found that website visits to etsy.com were down 8% in Q4 2021 compared to Q4 2020. The graph illustrates that the number of buyers and GMS have decreased over the past year.
In addition, we were also able to track visitor patterns on Etsy’s resale fashion marketplace Depop, which the business purchased in June last year. Notably, the total estimated visits to depop.com fell by 5.9% sequentially in Q4.
Wall Street’s Take
Wall Street analysts are optimistic on Etsy, with a Strong Buy consensus rating based on 10 Buys and 3 Holds. The average Etsy stock forecast of $232.83 implies upside potential of approximately 82.9% to current levels.
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