Apple (NASDAQ: AAPL) has signed a multi-year partnership deal with the National Football League (NFL) where Apple Music will be the new partner for the Super Bowl Halftime Show.
Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL commented, “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”
Super Bowl LVII will be played on February 12 next year in Glendale, AZ, and will be Apple Music’s first year as the sponsor of the Super Bowl Halftime Show.
Since 2013, Pepsico (PEP) was the sponsor of the Super Bowl Halftime Show but announced earlier this year that it would not renew its partnership with NFL.
Is Apple a Buy or Sell?
Wall Street analysts are of the opinion that Apple is definitely a Buy and view the stock favorably with a Strong Buy consensus rating. This rating is based on 23 Buys, four Holds, and one Sell.
The average price forecast for AAPL of $183.45 implies an upside potential of 22.3% at current levels.