Morgan Stanley analyst Matthew Cost keeps an Overweight rating and $100 price target on Trade Desk (TTD) but notes that the company’s Netflix (NFLX) partnership showcases its increasing importance in the ecosystem. A 10% share of NFLX AVOD, or advertising-based video-on-demand, would drive 2% upside to Trade Desk’s FY26 expected revenue and also speaks to the value that Trade Des provides to its publisher partners as a critical, independent aggregator of demand for connected TV advertising, the analyst tells investors in a research note.
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