Hanesbrands, Duke University extend long-term apparel partnership

HanesBrands announces a five-year extension of its current apparel partnership with Duke University. The partnership renews HanesBrands exclusive rights to sell Duke’s fanwear in the mass retail channel. “Passion for the Blue Devils runs deep in HanesBrands’ home state of North Carolina as well as nationally, and we’re proud to continue to support and engage their faithful fanbase,” said John Fryer, HanesBrands President of Licensed Sports Apparel. “This is our longest extension to date with Duke, and it’s testament that our partnership is helping to grow their market among loyal fans, alumni and students.”