Blackbaud makes strategic investment in UBIQ Education

Blackbaud announced a strategic investment of GBP4M, or $5M, in UBIQ Education, innovators in school websites through the introduction of AMAIS, the first digital experience ecosystem for schools. The focus of the investment will be on delivering a native integration, extending Blackbaud’s Total School Solution to include UBIQ’s AMAIS platform. This investment gives Blackbaud customers the ability to leverage UBIQ’s first-party AI and ML data platform. Blackbaud will continue to deliver its own solution, Blackbaud School Website System, as an integrated product within its education portfolio. By partnering with UBIQ to deliver an integration with Blackbaud’s products, Blackbaud is offering schools an upgrade option that provides enhanced digital marketing capabilities.